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Can pennies make a difference? You bet!

By Lisa Meiers, Marketing Director

One of my favorite local non-profit organizations is Second Harvest Food Bank, so I am excited that Avenue Bank is the primary collection point for Ms. Cheap’s annual Penny Drive to benefit Second Harvest.

The reason that I’m so drawn to this organization’s mission of feeding hungry families is that my family gathered often around food -- it was and still is central to all our celebrations. Growing up, we sat around the dinner table every night, and actually talked to each other!  And most Sundays you’d find us at my grandmother’s for a traditional southern spread that she somehow delivered single-handedly from a tiny kitchen! Birthdays, holidays, and even times of mourning, somehow food was always central to our gathering.

I carry on those traditions today, with my family and friends, sharing our love of food, and showing our love through food.

But, for many people, food does not represent a celebration or joy.  For too many in our own community, having enough food to survive is a very real challenge.

Supporting the mission of Second Harvest might be the next best thing to actually cooking for a hungry family, or breaking bread with someone in need. And, since more than 213,000 people receive emergency food assistance annually from Second Harvest, I know that working through them will have far-reaching impact.

Amazingly, the donation of $1 can provide 4 meals! (Try to take a dollar to the grocery store and feed 4 people!)

So, if you want to make a dollar stretch farther than you thought possible, save your pennies – and your nickels, dimes and quarters, too – and bring them to Avenue Bank during November, December or January.  And, if you want to have a collection can at your home or office, just pick one of those up at any Avenue Bank branch and return it at the end of January with your spare change.

You’ll make a real difference to a family in need.


Posted by Lisa Meiers on 11/03 at 07:59 AM


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